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At AbbVie, we set our sights on a future where vision lasts a lifetime. With a legacy of more than 75 years in eye care, we’re proud to offer 125 eye care products that help to preserve and protect vision for patients around the world. We treat conditions from the front to the back of the eye, including glaucoma, ocular surface disease, and retinal diseases.

Objective

The campaign present an opportunity for AbbVie and Sightsavers India to significantly impact the prevalence of glaucoma. By combining on-ground consultations, digital outreach, and community engagement, we aim to raise awareness, encourage early detection, and pave the path towards a future where every individual can safeguard their vision and enjoy a life unhindered by preventable sight loss.

A Spotlight on Our Initiatives

About Sightsavers India

Sightsavers India is a development organisation that aims to eliminate avoidable blindness and promote equal opportunities for people with disabilities.
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About Glaucoma

Glaucoma is a slowly progressing eye disease where the ability to see the surroundings (peripheral vision) can be lost irreversibly.

It is commonly caused due to intraocular pressure which leads to optic nerve damage. Vision loss in glaucoma typically occurs without any noticeable symptoms. A significant amount of peripheral (side) vision may diminish before individuals become aware of any vision issues.

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An estimated 11.2 million people aged 40 and above in India have glaucoma.1

Over 70% of glaucoma cases go undetected in India.2

how glaucoma develops in the eye!

1https://pubmed.ncbi.nlm.nih.gov/20711029 2https://www.deccanherald.com/health/more-than-70-per-cent-of-glaucoma-cases-go-undetected-in-india-experts-2932841

Understanding Glaucoma: Prevalence, Impact, and Management

The NIH reports that glaucoma is the leading cause of blindness, affecting over 80 million people globally and projected to affect approximately 111.8 million by 2040.
Source

A family history of glaucoma significantly increases the risk, particularly for individuals over 40 years old.

In the absence of a cure for glaucoma, management through medical and surgical interventions is recommended. Early detection plays a crucial role in preserving vision, highlighting the importance of regular eye screenings, especially for high-risk individuals.

Visualizing Vision Loss Due to Glaucoma

Glaucoma EyeQ

EyeQ is aimed at empowering people with knowledge about glaucoma and making them aware of the potential warning signs and symptoms of the condition.

Early detection is crucial in managing glaucoma and preserving vision. Take the quiz and assess your glaucoma knowledge.

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